Guidelines for FSGW Logo usage
The Folklore Society of Greater Washington presents a variety of events and identifies itself in digital and printed materials and through social media. By coordinating the look of everything FSGW publishes, FSGW presents a consistent image to the world, one that reflects who we are and what we do. The FSGW logo is FSGW's primary branding image. Please follow the guidelines set out below.
The Folklore Society of Greater Washington logo should appear on all FSGW Internet pages and all printed material distributed by FSGW, which includes, but is not limited to: letterhead, business cards, brochures, posters, banners, newspaper and magazine advertising, invitations, annual reports, training manuals, ID badges, manuals, signs, promotional clothing, press releases, thank you cards, newsletters and information flyers. The logo should be prominently displayed in the upper left corner of the item. Requests for exceptions must be submitted to the Publications Chair for approval.
The logo must appear on all FSGW websites and Internet pages. It must appear on our home page and all other pages in the upper left corner of the page. Exceptions are at the discretion of the Publications Chair.
Secondary logos (FSGW event logos, affiliates or "friends" logos) may also be displayed on FSGW pages, but should not be larger than, nor placed higher or to the left of, the primary logo.
Groups that co-sponsor events with FSGW shall display the FSGW logo along with their own logo on their printed material or online. To create the display, a file available here, either in gray-scale or color must be used. Colors may not be varied and the FSGW Publications Chair will approve the placement and size of our logo.
The FSGW logo should not be altered by other groups or individuals. This means the words must not be cropped out. The proportion of width to height of the FSGW logo must be maintained.
The logo should not be printed in a size smaller than 3/4 of an inch, lengthwise. The text must be readable at all times.
For any questions about the usage of the logo, please contact the Publications Chair at firstname.lastname@example.org.
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